Report: BlackBerry losing sales to Nokia Lumia devices in Australia, paints a bleak picture for the struggling Canadian manufacturer

Nokia versus BlackBerry

Heading into the terminal quarter in 2022, it is becoming increasingly clear that Windows Phone is now solidifying itself as the third alternative for smartphones (see the latest IDC written report). While sales are still miles backside iOS and Android, Windows Telephone as a platform is finally being treated more every bit by retailers and consumers.

Role of that apparent victory, in typical Microsoft fashion, is due to missteps by Redmond'due south competitors. Years ago, BlackBerry (then called RIM) basically owned the enterprise market. Fast forward to 2022 and with BlackBerry 10 on the market with a handful of new devices, it's becoming clear that it's only not enough to regain that momentum.

The site It Wire has performed some store-checks for the new BlackBerry Q10 and Z10—two devices we actually own and occasionally use ourselves. The site tried to become a statement from Australia's telco'due south Telstra, Optus, and Vodafone only received no comment near those BlackBerry sales. Not hindered, It Wire then spoke with Harvey Norman, Optus and Telstra franchises for their opinions on BlackBerry'southward prospects.

The answers were interesting not considering virtually anybody has reported slow to no sales of BlackBerry devices but because Windows Phone, specifically the lower cost Lumias, are patently what shoppers are looking for instead. A Telstra franchisee reported this to It Wire:

"Nosotros don't get a lot of large corporate clients (100+ handsets) only nosotros do have quite a lot of 20-100 handset clients because of our location. They have not been buying the Z10 or Q10. Or the iPhone either considering of the rumoured new models. When a contract is upwards - as then many BlackBerry contracts are - Windows Phones are very pop every bit replacements. We cannot sell Android into corporates".

As well, an Optus store stated that "corporate buyers preferred the entry level Nokia Lumia 520 for staff and the 625 (4G, four.7") for executives."

Nokia versus BlackBerry

Granted, a handful of store checks and franchisee owners does not equal a definitive business relationship of BlackBerry versus Windows Phone, but this trend of customers preferring the latter over the former is becoming more frequent.

Indeed, Nokia has been forthright nearly going after enterprise more and more with their Lumia line and the result, combined with only mildly interesting hardware from BlackBerry, has resulted in their slow simply steady ascension. A loftier profile case would be UK vendor Britvic dumping BlackBerry in favor or Nokia'southward Lumia offerings or a similar report nigh Germany's O2.

While it's a shame that BlackBerry, who is now considering various options including selling the visitor, appears to be on the ropes, we always knew that carriers (and increasingly consumers) were not very open to four options for mobile OSs. BlackBerry still has a lot of valuable patents and some creative talent on lath, but if these reports keep favoring Windows Phone, BlackBerry's future is not looking positive at all.

Source: Information technology Wire; Thanks, Nishy, for the tip

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